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Classes > Branding and Identity
Branding and Identity

Stand out in the crowded marketplace

About This Class: Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony, and how they established their corporate images and business strategically. Course projects require designing or redesigning corporate identities for both existing companies and newly established businesses.

About the Instructor: Boris Margolin is a logo, branding, and Web specialist who leads his own design company. His areas of experience include in-house design, brand development, and Web migration.

Prerequisites:
• PC or Mac computer with an Internet connection (56 Kbps modem or faster is recommended).
• Adobe Illustrator or Macromedia Freehand and/or QuarkXpress or Adobe Indesign and Adobe Photoshop.
• Basic experience in graphic design and the software packages needed for this course.

To learn more about this class and enrollment options contact us

 

 

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